iBeacon describes Apple’s Bluetooth-based beacon technology that permits Triston Goodwin to transmit and/or receive minimal volume of data within short distances. The normal beacon message or data contains an UUID (universally unique identifier), an important along with a minor value only.
While the thought of ‘beacon’ is relevant to all of hardware suitable for the Bluetooth Low Energy under the Bluetooth 4. specification with iOS being the 1st platform to introduce this technology in the marketplace, the fundamental thought of BLE was originally devised by Nokia. The name ‘iBeacon’ continues to be trademarked by Apple for the standard beacon protocol.
The iBeacon is an innovative low-cost technology that pulls Location Based Services in iOS to assist apps determine their position on the micro-local scale, and then send hyper-contextual content to users in accordance with the location. iBeacons, however, usually do not use latitude and longitude to define locations, instead rely upon Bluetooth Low Energy (BLE) signal, for your iOS devices to detect them.
To sum it, the iBeacon technology involves two parts – broadcaster or sender (beacon device) as well as a receiver (smartphone and app).
Since the Bluetooth Low Energy or BLE technology consumes low energy, it really is ideal for simple applications involving minimal periodic transfers of web data. An iBeacon periodically broadcasts a Low-Energy Bluetooth (L.E.B.) signal that could be captured by any iOS devices nearby.
In accordance with the data received the iOS device will be now responsible to correctly interpret the message and perform action accordingly. Right now the iBeacon technology works on the compatible iOS device which has iOS 7 or later along with Bluetooth facility excited.
In simple words, the Bluetooth Low Energy Communication can be explained as small bits of data, advertised or broadcasted at frequent intervals through the beacon via radio waves. The iBeacon app development are carried out is such a manner that these particular sets of data will be received by devices like iPhone, iPad or iPod, where they can be used various smartphone applications, causing things such as push messages, prompts yet others.
The typical technology for iBeacon demands a fixed 100 ms interval. Frequent broadcasting for faster discovery by devices is possible but it shall affect the life of the battery of the iBeacons.
The iBeacon technology is capable of performing not only sending meaningful data. The scope and limitation in the technology will even rely on the sort of the hardware this has been installed into. While cheaper devices may just emit the standard iBeacon protocol, other devices can also offer extra features like sound or light activation, temperature sensing and motion control.
Since iBeacons count on a favorite technology like Bluetooth which can be readily available on just about every device without requiring a lot of power, they could be tactfully applied in multiple areas.
Having an iBeacon network helps brands, retailers, apps or platforms discover when a customer is within close proximity. This creates an environment so they can send clients hyper-local and meaningful messages/advertisements that may again be instrumental in driving sales.
Whenever a customer with an iBeacon compatible device arrives with a store, the apps on his device will alert him as soon as it catches the signal from the iBeacons installed in the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The basic messages may be special discounts and limited offers and even reminders and therefore can enhance your shopping experiences. Going with this, it might be asserted that iBeacons have certainly introduced a brand new means for brand communications.
Recent studies show that iBeacons may also be being viewed as helpful mediums which can be applied to educational context. For example, simple games involving students to learn and unveil things and in many cases scientific experiments could be supported via iBeacons. These are being seen a good tool that may drive young minds towards different subjects like technology, logic, geography, etc.