Often when performing email promotions, you can actually disregard the many email marketing tools which are vital that you this process. Many people assume that sending marketing emails is focused on owning an autoresponder and that’s it. The fact is that you want more e-mail marketing tools than only an autoresponder to succeed like a professional marketer.
Let’s check out the 4 e-mail marketing tools every professional email marketer needs to have with their locker:
Tool 1 – Autoresponder Service
We’ll start off with obviously the autoresponder service first. In order to make sure that you are doing the best job possible, you should join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads tend to be included in your emails and they also only enable you to send to some restricted amount of subscribers. Professional services, however, boast much higher deliverability rates as they have existing relationships with email agencies which allow most of their emails to become delivered.
Tool 2 – Tracking Service
The 2nd tool an email marketer should get is Tracking Multiple Email Recipients that permits you to track clicks and sales. Although autoresponders provide their particular tracking services, these often spew out long ugly links if you are using text emails. Having such long links may lessen your click-through rates having a non-tech savvy audience, who rec1pients unlike simply clicking long links. An answer is to use tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz allow you to track sales for your very own products as well, while BudURL and Bit dot ly only let you track clicks.
Along with the mandatory autoresponder and tracking service, a delivery monitoring service is yet another tool you can consider for monitoring your email campaigns. These types of services allow you to monitor the deliverability rates of the mailings.
How this can be done is that they will have a seed list of emails signed up at all the major providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. After that, you are able to track the deliverability rate to this particular seed list, which provides you a great idea of how well your emails are obtaining delivered.
In the event you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a good idea. You can produce a simple calendar using Notepad or if you are classical, utilize an offline calendar or even a notebook. Doing this allows you to keep the email campaigns organized so that you don’t lose an eye on when and what you should be mailing out.